I'm not a flashy designer, I'm an SEO specialist.
Before I built websites, I built client pipelines. I worked as an SEO-focused copywriter across 27 law firms, and my entire job was one thing: bring in clients. Every headline, every page, every word had to work harder than the last, because a law firm doesn't pay for pretty writing, it pays for phone calls and enquiries. That's the pressure I learned to write under. So when I build your website, I'm not just designing something that looks good. I'm building something to bring you clients. One price. One goal. A website that works as hard as you do.
Most web designers stop at "does it look nice"
A site that looks good but doesn't say the right thing, in the right order, to the right person, is still losing you customers. Here's what a writing background actually changes:
Built to be found
SEO isn't an afterthought bolted on at the end — headings, page structure and copy are written with search in mind from day one.
Words that earn trust
Legal copywriting demands total clarity and credibility — the same discipline that makes a stranger trust your business enough to pick up the phone.
Designed to convert
Every page is built around one question: what does this visitor need to see next to take action? Design and copy work together, not separately.
A straightforward approach
No jargon, ever
You're running a business, not a web agency. Every conversation is in plain English — what you're getting, when, and why.
Your customers come first
Before any design happens, I think about who's actually going to land on this page — a stressed-out homeowner, a nervous first-time client — and build around them.
Fast, fair, and fixed-price
One flat fee, one clear timeline. No surprise invoices halfway through the project.
Still here after launch
A website isn't a one-and-done job. The optional Care Plan means someone's still looking after your site long after it goes live.